With the great folks at Guerrilla, I made this identity collateral for the Bleach* Festival 2016, the annual multi-arts festival of the Gold Coast which aims to connect art with the community through the expression of music, theatre, dance, visual arts and outdoor events.

A wonderful gift to the City of The Gold Coast !

The development process, as with most of my work, was born of intuitive experimentation. The identities, GIFs, and banners used for the Bleach* Festival 2016 idents are derivatives. They were meticulously extracted from the results of a spontaneous studio exercise. Projected imagery of 2D vector graphics and 3D animations were mapped onto the human subject and a sequenced into the video file (bottom). The sound, made by my dear and generous friends from FASE (an art+design collective in Buenos Aires) was used in the video timeline to create the visuals’ responsive temporality, and imbue the imagery with its electro-glitch-rhythm and mood.